Education
MSc. Human-Centred Interactive Technologies, University of York | 2023-2024
Modules: Design Thinking, UX Research, Human Factors, Interaction Design.
Thesis: Effects of language diversity on Financial Inclusion and DFS usability in India.
B.Tech Computer Science Engineering, Heritage Institute of Technology | 2018-2022
Modules: HTML, CSS, Web Development.
Applied responsive UI design principles in a capstone project.
Experience
Junior UX/UI Designer, LEAD School | Bangalore, India | January 2022 — October 2022
Redesigned an assessment app by creating high-fidelity prototypes in Figma, improving task clarity and boosting completion efficiency by an estimated 30%.
Conducted usability testing with 5 participants per product, synthesised findings into actionable recommendations, and reduced friction in key user flows.
Performed heuristic evaluations and user research across 3 products, enhancing workflow efficiency, feature clarity, and aesthetic consistency.
Designed wireframes, user flows, and prototypes in Figma for a feedback app, ensuring consistency and smooth developer handovers.
Collaborated in agile sprints with product managers and developers, integrating feedback into design iterations and delivering on multiple concurrent projects.
Design Lead, BloodConnect Organisation | New Delhi, India | January 2021 — March 2022
Led the end-to-end UX design of donor engagement campaigns, reframing outreach as user journeys to improve clarity, accessibility, and emotional resonance — resulting in a 15% increase in engagement.
Directed cross-functional volunteer teams (8–12 members), introducing structured workflows, agile design sprints, and mentorship practices that boosted productivity and delivery speed by 20–30%.
Conducted audience research and developed donor personas to inform storytelling strategies, ensuring campaign content aligned with user needs and motivations.
Created and implemented a scalable design system functioning as a component library, enabling consistent brand expression and cohesive user experiences across digital (social media, websites) and offline (billboards, merchandise) touchpoints.
Facilitated iterative design reviews and usability feedback loops, ensuring campaign assets were refined to maximise reach, visibility, and donor participation.
Skills
Functional Skills: Wireframing, Prototyping, Visual Design, Interaction Design, Usability Testing, User Research, Information Architecture, Journey Mapping, Accessibility, Design Systems, Agile Collaboration, Stakeholder Engagement, Brand Expression, HTML, CSS.
Technical Tools: Figma, Adobe Creative Suite, Google Analytics, Notion, Jira, and AI-powered Design Tools.
Projects
Thesis: Effects of language diversity on Financial Inclusion and DFS usability in India.
The study examines how language diversity affects digital financial service (DFS) usability in India. It finds that users with low English proficiency face significant barriers, leading to lower usability and financial exclusion. The study highlights the need for better localisation in fintech platforms to improve accessibility and inclusion.
Personal qualities
Creative and innovative thinker with a keen eye for aesthetics.
Strong communicator, capable of effectively articulating design concepts.
Collaborative team player with a positive attitude.
Passionate about staying current with technology and design trends.
Interested in connecting?
Let’s talk projects, collaborations, or anything design!
Graduation Behind. Dedication Ahead.
On a mission to make pixels purposeful and interactions feel like magic (minus the wand). I seek a role that challenges me and lets me design with empathy, curiosity, and just the right amount of obsession over tiny details.
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